Manage Market Share settings

The page describes the Market Share settings section in the Configuration tab

By default, CEX Target Setting helps set and display sales targets in 3 different measurements, but it can also calculate the display market share targets if the Set Market Share option is enabled.

In the Configuration tab, a "Set Market Share" toggle is displayed on the right side of the page. Initially, this feature is disabled, meaning that only sales targets are set by default.

To calculate market share targets the National level forecast must be done not only for the SKU but also for the Relevant Market assigned to that SKU.

If the 'Set Market Share' is ON, the Cycle Market Share and Volumes measurement will be enabled by default. However, users can choose to activate either one or both types of Market Share, depending on their preferences. Additionally, they have the option to select the sales measurement. Once activated, numerous changes will appear in the following steps, such as setting targets on relevant markets.

Market Share settings section

Market Share is calculated as Product Sales / Relevant Market Sales. It is important, though to specify which months are taken into account when calculating the Product and RM sales, as the value of the market share will be different based on this choice.

Typically there are 2 ways to measure the market share performance for a cycle: cycle market share and exit market share. The former is calculated using sales data for all the months in the cycle, while the latter uses the sales data from the last month only